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Privacy Policy

COOKIE POLICY REGARDING THE PROCESSING OF PERSONAL DATA

This Cookie Policy Regarding the Processing of Personal Data (“Cookie Policy”) has been prepared by BSG OTO YEDEK PARÇA TİCARET A.Ş. (“Company”), acting in its capacity as the data controller, in accordance with Article 10 of the Law No. 6698 on the Protection of Personal Data (“KVKK”) and the Communiqué on the Principles and Procedures to Be Followed in Fulfilling the Obligation to Inform.

Data Controller Information

Title: BSG Oto Yedek Parça Ticaret A.Ş.

Address: Atatürk Mah. Orhan Veli Cad. No:19 Kıraç Mevkii Esenyurt / Istanbul, Türkiye

Phone: +90 212 886 90 60

During visits to our Company’s website, cookies are used for the purposes of ensuring the secure, accurate, and uninterrupted operation of the website, improving user experience, measuring website performance, conducting marketing and advertising activities, establishing information security processes, and fulfilling obligations arising from applicable legislation.

This Cookie Policy applies solely to the website managed by the Company and does not create any responsibility with respect to third-party websites.

I. GENERAL PRINCIPLES REGARDING THE USE OF COOKIES

Cookies are small text files, generally consisting of letters and numbers, that are placed on your device through browsers by the website you visit. They enable websites to operate more efficiently and securely by remembering visitors’ preferences and usage habits.

Through the cookies used on the Company’s website, no directly identifiable personal data regarding visitors is obtained. However, certain information processed through some cookies may qualify as personal data within the scope of the KVKK.

Except for strictly necessary cookies, visitors’ explicit consent is obtained for all cookies. This process is carried out through the Cerezgo Cookie Management System in a transparent, recordable, and withdrawable manner.

Visitors may change or withdraw their cookie preferences at any time. Cookie preferences can be managed through the “Change Cookie Preferences” link located at the bottom of the website.

II. TYPES OF COOKIES AND LEGAL GROUNDS

Strictly Necessary Cookies

These cookies are used to ensure the proper functioning of the website, maintain security, manage user sessions, and prevent misuse. Explicit consent is not required for the use of these cookies.

Legal basis: Article 5/2(c) and Article 5/2(f) of the KVKK.

Performance and Analytics Cookies

These cookies are used to analyze visitor behavior, measure website performance, generate statistical reports, and improve service quality.

Legal basis: Article 5/1 of the KVKK – Explicit consent.

Advertising and Marketing Cookies

These cookies are used to provide content and advertisements tailored to users’ interests, measure advertising campaigns, and carry out targeting activities.

Legal basis: Article 5/1 of the KVKK – Explicit consent.

III. TABLE OF COOKIES USED

Cookie NameProviderCookie TypeDescriptionRetention Period
_gaGoogleAnalyticsGenerates statistical data regarding how visitors use the website.2 Years
_gidGoogleAnalyticsUsed to analyze visitor behavior.24 Hours
_gat_gtag_UA_168036711_1Google AnalyticsAnalyticsUsed to limit request rates.1 Minute
AECGoogleStrictly NecessaryUsed to detect bot traffic and prevent misuse.6 Months
APISIDGoogleAdvertisingEnables advertisements based on users’ interests.2 Years
SAPISIDGoogleAdvertisingUsed for advertising profiling and security verification purposes.2 Years
SIDGoogleAdvertising / SecuritySecurely manages user identity.2 Years
SIDCCGoogleSecurityUsed to detect fraudulent activities.1 Year
SSIDGoogleSecurityProvides secure connections and advertising integrity.2 Years
NIDGoogleAdvertisingManages Google preferences and advertisement personalization.6 Months
SEARCH_SAMESITEGoogleStrictly NecessaryUsed to prevent CSRF attacks.6 Months
ar_debugGoogleTechnicalUsed for testing and debugging advertising systems.1 Year
XSRF-TOKENFirst PartyStrictly NecessaryPrevents cross-site request forgery attacks.Session

IV. TRANSFER OF PERSONAL DATA

Personal data obtained through cookies may be shared, limited to the purposes specified above, with domestic and international technology service providers, third parties providing analytics and advertising services, in accordance with Articles 8 and 9 of the KVKK.

Transfers of personal data abroad are carried out based on explicit consent or within the framework of safeguards determined by the Personal Data Protection Board.

V. RETENTION AND DESTRUCTION

Personal data processed through cookies is retained for the periods stipulated under applicable legislation or for the duration required by the purpose of processing. Upon the expiration of the retention period or the elimination of the processing purpose, such personal data shall be deleted, destroyed, or anonymized in accordance with Article 7 of the KVKK and the relevant secondary legislation.

VI. RIGHTS OF THE DATA SUBJECT

Pursuant to Article 11 of the KVKK, you have the right to:

  1. Learn whether your personal data is being processed,
  2. Request information if your personal data has been processed,
  3. Learn the purpose of processing and whether such data is used in accordance with that purpose,
  4. Learn the third parties to whom personal data is transferred domestically or abroad,
  5. Request the correction of incomplete or inaccurate data,
  6. Request the deletion or destruction of personal data,
  7. Request compensation for damages incurred due to unlawful processing of personal data.

You may submit your requests regarding these rights to our Company in writing or through the methods stipulated under applicable legislation. Your applications will be concluded within thirty (30) days at the latest.